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Studio Pulse

Studio Calendar

Month follows the period filter at the top · Today: Jul 7, 2026

Excellent (85%+) Strong (70–84%) OK (55–69%) Soft (35–54%) Low (<35%) No class

Client Overview

Tenure distribution · share of segmented clients

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At-Risk Clients

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Client ID	Name	Segment	Risk	Days Since	Recommended Action	Outreach

Churned Clients

churned in June · · day 60+ · crossed 60-day inactivity threshold

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▾Churn Breakdowni who churned and when HIDE

By Segment

Loyal clients drove most churn this period (48%).

12-Month Trend

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Client ID	Name	Last Attended	Days Since	Segment	Recommended Action	Outreach

Class Performance

sessions · Avg util · ·

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Utilization (fill): ≥70% 50–69% <50% Cancel rate: <10% 10–19% ≥20% Performance: Strong · Stable · Soft · Weak

Date	Class	Instructor	Time	Att.	Utilization	Cancel Rate	Performance

Class Forecast

36 classes scored · ↓ August: slow season (16% below avg)

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Still settling — new classes 3 slots

3 recently added — below 50% utilization is normal during the first 4–6 weeks. Give them at least 3 more weeks before deciding.

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Lower demand — watch list 33 slots

33 medium / low demand classes worth monitoring — not urgent yet, but signals to track.

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MatData Insight · Predictions scored weekly · Blend of 4-week/8-week attendance, trend, seasonality & schedule changes · Click any row for full detail

Instructor Performance

instructors · · · · Top:

Sessions 1+ ▲▼i

Instructor Insights

· per-instructor client analysis

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Running Trends

Avg utilization 68.2% · Avg size 7.1 · Avg cancel 28.4%

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Utilization %Cancel rate %Period avgNotable day

What to know

Best day: Jun 3 at 78.7% fill — solid for this period (11pp above norm), but not a standout — your ceiling looks higher than what showed up.

Slowest day: Jun 18 at 67.1% fill — fairly typical for a low day in this period — not an outlier worth chasing.

Revenue

July $1.8k so far · $34.5k gap · 24 days left · July forecast $37.2k · July slow season -22%

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Revenue Advisor · 3 insights · Powered by MatData Insight⌄

⚠️ Jul is 95% behind forecast — $1.8k of $37.2k target with 24 days left. That's $1.5k/day needed. Open waitlisted Sunrise Flow spots (your highest-attended class at 70% fill) and push a last-minute drop-in offer to close the gap.

⚠️ Cardio Sculpt has the highest cancel rate at 37.6% (32 late cancels this month). At 103 bookings across 12 sessions that's ~38 lost attendances. A waitlist for this class could immediately backfill cancels and recover the seat revenue.

⚠️ Jul historically runs 22% below average — forecast is $37.2k. Consider a pre-sale or promotion in Jul to offset the seasonal dip.

This month partial

$1,783

↓ 80.7% vs prior

Prior month

$40,899

-$33,003 vs current

12-month avg

$42,610

Current is below avg

Peak month

$86,937

May 2026

CurrentPriorForecast (MatData Insight)

Revenue per active client Day 1–7 this month vs same days last month

This month (day 1–7)

$23

79 clients

avg across all revenue*

Prior month (day 1–7)

$97

169 clients

Change

$74

-76% vs prior (MTD)

Month not finished

* Revenue is the total transaction amount from FitDegree — a lump sum that isn't itemized, so it can't be attributed to a specific client, class, or session type. "Per active client" is total revenue ÷ active clients (a simple average, not a per-class figure).

Outreach Tracker

+30d cadence · max 3 attempts · 5 awaiting · 5 ready · 58.8 avg days silent

⌄ How this worksi

Follow-up queue 5 awaiting · 5 ready for follow-up

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Ready: 30+ days since last email, ready for the next attempt. Waiting: emailed recently, still in cooldown. Pausing: 3 attempts sent without booking — consider archiving.

Client	Last Email	Days Silent	Why Flagged	Action

Re-engagement

42 emailed · 9 returned · 34.2% at-risk saved (41/120) · 21.4% win-back (9/42)

⌄ How this worksi

Closed 5

max attempts reached or marked churned

Change Impact

· insights from the last 16 weeks

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19 changes logged → 16 measured → 2 patterns surfaced

3 still settling · threshold: 3+ similar changes with consistent ≥5pp fill impact

View all raw changes ›

Peak & Lowest Attendance

Peak: Friday Afternoon 100% utilization · Lowest: Monday Evening at 58% · 90-day rolling avg

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80%+50–79%Below 50%⚠️ schedule changesSession count (Nx) = number of classes in the 90-day window

Late-Cancel Clients

clients · <12hr cancels this period ·

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Repeat late-cancellers cost you filled seats. A gentle policy nudge or a deposit hold recovers most of it.

Client	Segment	Late cancels	Last	Recommended action

Class Settings

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61 classes flagged for review — capacity, format, and pricing tuning live here in the full product.

Get in Touch

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